Tag Archives: MAX

Announcing My Adobe MAX 2010 Session Giveaways!

“Emergent Collective One” – All the Little Pieces…
Tuesday, October 26th 2:00pm – FITC Unconference Room
I’ll be giving away a copy of Adobe® Soundbooth® CS5 – also copies of FVM releases and stickers!

Progressing beyond the Desktop at Universities with Adobe AIR
Wednesday, October, 27th 11:00am – LACC 514
I’ll be giving away a copy of Adobe® Flash® Professional CS5 – also copies of FVM releases and stickers!

So how will this work? Bring business cards! I’ll collect them at the end of every session and distrubute the giveaways in that fashion. Don’t have printed cards? No problem- just write your contact details on a slip of paper. Software will be distributed electronically in the weeks following MAX.

No giveaways are planned for my session, Open Source Media Framework for Education, at the Adobe Education Summit… but I will have stickers.

Special thanks to Adobe for providing the software giveaways for both of these sessions!


Note that I’ll also be covering the conference for ActiveTuts+ via Twitter during the entire conference.

FITC @ MAX Session: “Emergent Collective One” – All the Little Pieces…

“Emergent Collective One” – All the Little Pieces…

Have you heard about Emergent Collective One? The free community compilation CD release full of music composed and produced by developers? We’ll dig into the nitty-gritty of conceiving, promoting, collecting, preparing, and distributing this community showcase piece.

Learn how Adobe tools such as Flash Professional CS5, Photoshop CS5, InDesign CS5, and the HYPE framework play a critical role in producing materials supporting the collection. Discover how every download and playback is tracked through both HTML and Flash using Google Analytics Event Tracking. Become engaged and perhaps conceive of a unique community effort of your own!

Time: 2:00 PM
Date: Tuesday October 26
Room: FITC Unconference Room

Education Summit at MAX Session: Open Source Media Framework for Education

Sunday, October 24 – Education Summit at MAX – Los Angeles Convention Center

If you are involved in education and will be attending Adobe MAX this year, I highly encourage you to check out the full education rundown and especially the preconference Education Summit! I’ll be speaking on OSMF!

Open Source Media Framework for Education
Joseph Labrecque, Senior Multimedia Application Developer, University of Denver

Whether your institution provides progressive video streams over simple HTTP or leverages the full streaming power of Adobe Flash Media Server, when deciding how to implement playback, the Open Source Media Framework (OSMF) is clearly one of the best choices available. Join Joseph Labrecque as he provides a brief overview of OSMF and demonstrates a range of customization options for developing media playback clients within the framework for educational needs. This presentation covers both functional concerns and custom skinning mechanisms to implement your institution’s unique branding requirements.

Adobe MAX 2010 Session: Progressing beyond the Desktop at Universities with Adobe AIR

Going to be at MAX? Stop by and say ‘Hello’! I’ll be showing examples of cool things you can do with Adobe AIR which go beyond the traditional desktop!

I’ll also be presenting at the preconference education summit and at the FITC unconference – all during Adobe MAX 2010!

Progressing beyond the Desktop at Universities with Adobe AIR
Wednesday, October, 27th, 11:00 am – 12:00 pm

Join Joseph Labrecque from the University of Denver as he demonstrates the various features of Adobe AIR 2 and AIR for Android and how they can be used in a university setting. Learn how the university is leveraging AIR to expand and supplement a host of university projects and applications. Labrecque will preview new AIR projects he is working on and share his experiences with the AIR for Android prerelease for building mobile applications on campus.

Custom Event Reporting from Flash to Google Analytics

Back at Adobe MAX 2009 in Los Angeles, I did a 30 minute presentation for FITC. This is a composite video from a screen recording I did on my presenter laptop merged with the live stream hosted by Influxis.

I’ve been reformatting a lot of the presentations and webinars I’ve done over the past year and plan to host them all on Vimeo, at some point. So here is “Custom Event Reporting from Flash to Google Analytics”:

FITC Unconference at Adobe MAX
Los Angeles, California
October 2009

With the ability to define and report custom events from within your Flash application, you retain control over how specific events are reported and the information contained in these reports. This presentation will cover the implementation of the Google Analytics Tracking For Adobe Flash ActionScript 3 API for generating custom events and emulated page views from within Flash.

BTW: the FITC and Influxis people are really great to work with!