Joseph Labrecque, FITC Unconference at Adobe MAX 2010 - photo by Vicky Ryder

Time: 2:00 PM
Date: Tuesday October 26
Room: FITC Unconference Room at Adobe MAX 2010

Have you heard about Emergent Collective One? The free community compilation CD release full of music composed and produced by developers? We’ll dig into the nitty-gritty of conceiving, promoting, collecting, preparing, and distributing this community showcase piece.

Learn how Adobe tools such as Flash Professional CS5, Photoshop CS5, InDesign CS5, and the HYPE framework play a critical role in producing materials supporting the collection. Discover how every download and playback is tracked through both HTML and Flash using Google Analytics Event Tracking. Become engaged and perhaps conceive of a unique community effort of your own!

“Emergent Collective One” – All the Little Pieces…

Have you heard about Emergent Collective One? The free community compilation CD release full of music composed and produced by developers? We’ll dig into the nitty-gritty of conceiving, promoting, collecting, preparing, and distributing this community showcase piece.

Learn how Adobe tools such as Flash Professional CS5, Photoshop CS5, InDesign CS5, and the HYPE framework play a critical role in producing materials supporting the collection. Discover how every download and playback is tracked through both HTML and Flash using Google Analytics Event Tracking. Become engaged and perhaps conceive of a unique community effort of your own!

Time: 2:00 PM
Date: Tuesday October 26
Room: FITC Unconference Room

I’ve been reformatting a lot of the presentations and webinars I’ve done over the past year and plan to host them all on Vimeo, at some point. So here is “Custom Event Reporting from Flash to Google Analytics”:

FITC Unconference at Adobe MAX
Los Angeles, California
October 2009

With the ability to define and report custom events from within your Flash application, you retain control over how specific events are reported and the information contained in these reports. This presentation will cover the implementation of the Google Analytics Tracking For Adobe Flash ActionScript 3 API for generating custom events and emulated page views from within Flash.

BTW: the FITC and Influxis people are really great to work with!

Thanks to FITC and Influxis for a great setup! Thanks to Adobe for publishing unconference sessions in official materials- it makes a big difference in terms of turnout!

Here are my slides in PDF format:
MAX-2009-FITC-Labrecque.pdf

And the source for my Midge experiment:
MidgeEvents.zip

Here is the video:

This was streamed live by the FITC/Influxis crew. Audio was being picked up from my internal laptop microphone, so I apologize for the quality!

Here is a supplemental video of what you would have seen if the LACC had reliable internet access:

On a related note, you may also want to check out John Schuman’s MAX session which makes mention of my work on the DU CourseMedia™ project:

A few friendly (but important!) corrections to the above presentation regarding the University of Denver:

• Regarding AIR, we do have a dedicated solution for AIR that works with a variety of projection systems in the various room configurations across campus. I actually presented on this project at FITC Unconference last year at MAX 2008.
• My team has 3 developers total, CourseMedia™ has 2 devs (the work of Alex Martinez on this project cannot be diminished – he is the CF/DB guy on this and it is truly his baby!), and all 3 of us are full time. We do employ some part time student workers though, who are also essential.
• Leslie Trumble isn’t my boss- that would be Julanna Gilbert, director of the CTL at DU :)

Many thanks to John for showcasing our work! With such great amounts of information you can’t expect to not have some inaccuracies – c’est la vie!

All sessions from Adobe MAX can be viewed from the following URL beginning October 11th: https://max.adobe.com/online/

UPDATE October 22 2009:
All sessions from FITC Unconference at Adobe MAX can be viewed at http://fitc.influxis.com/

The session went really well- streamed live over http://fitc.influxis.com/ and recorded locally, as well. I’ll have my slides and a recording up soon.

One of the really neat things about these sessions is that they are all 30-minute presentations, which means you’ll have plenty of time to either attend a whole bunch, or just sneak some in between the regular MAX presentations. The content is usually quite unique as well… definitely some stuff you won’t see in other areas.

I’m fortunate enough to be presenting for FITC again this year and would love to chat with anyone at the event regarding my presentation, or any of my work with Adobe, the University of Denver, or Fractured Vision Media.

Custom Event Reporting from Flash to Google Analytics

With the ability to define and report custom events from within your Flash application, you retain control over how specific events are reported and the information contained in these reports. This presentation will cover the implementation of the Google Analytics Tracking For Adobe Flash ActionScript 3 API for generating custom events and the generation of unorthodox event logging from within Flash.

Don’t forget to contribute to this presentation!!! Mess with Midge and feed the data logs!

Mess with Midge and feed my data logs!

Leveraging the Flash Platform to Deliver Dynamic Media Across Campus

This presentation will focus on the DU CourseMedia™ application built by the University of Denver Center for Teaching and Learning and examine the many problems solved with such a robust set of tools to deliver audio, video, and images across the DU network and beyond.

DU CourseMedia™ was developed by the Center for Teaching and Learning at the University of Denver as a course-based media presentation tool for organizing and presenting high quality images and videos to system participants. Although it was initially built with the needs of faculty in the school of art and art history in mind, DU CourseMedia™ is now used by faculty in many other disciplines in approximately 250 courses each term.

Through DU CourseMedia™, instructors have access to over 50,000 art and world history images and over 2000 library reserve videos. DU Course Media™ allows instructors to create online galleries that can include streaming video, images, text slides, discussion boards, quizzes, and voice narrations.

FITC Unconference at Adobe MAX
Los Angeles, California
October 2009
Custom Event Reporting from Flash to Google Analytics

With the ability to define and report custom events from within your Flash application, you retain control over how specific events are reported and the information contained in these reports. This presentation will cover the implementation of the Google Analytics Tracking For Adobe Flash ActionScript 3 API for generating custom events and emulated page views from within Flash.

Anyone interested in an overview of Flex-based AIR interacting with hardware systems in an intelligent way should attend.  Other topics touched on with include Flash Media Server and media distribution systems.

FITC Unconference Website

Using AIR to Deliver Media Through Multi-Screen Projection Systems

Flash is a great platform for building multimedia-rich applications and the AIR runtime lends a great deal of extra power to make such media presentation systems truly intelligent. We’ll have a look at how developers at the University of Denver have developed AIR applications that push image/audio/video streams via FMS to classroom projection systems. Platform (and hardware) independent media streaming goodness!