Making the Case for Flash as a Creative Platform: Part I

Over the past few years, I’ve argued – passionately discussed – with Adobe as to why they should be paying much more attention to Flash Professional (soon to be Animate CC) as a creative tool.  I spoke with many people about the value of Flash Professional and the wider Flash Platform… across many segments of the company… and after a number of face to face, telephone, and email conversations; I prepared and sent out this letter to a few of the people who I thought might be able to make a difference.

Now that Adobe has come out in full support of Flash Professional as Animate CC, I thought it might be time to publish this… as it’s been sitting in my drafts for quite some time! Names of Adobe employees and other pieces of information have been appropriately sanitized…

October, 2013:

Greetings, {REDACTED}.

I want to have a conversation around the Adobe Flash Platform and {REDACTED}. This is going to be a long email so thanks in advance for putting up with me.

It just absolutely boggles my mind how Adobe has {REDACTED}. I understand that the decision makers want to do all they can to push Creative Cloud subscriptions – that absolutely makes sense since it is going so well. I’m a huge supporter of the initiative. It also makes sense to invest in web standards tooling and technologies (it is so needed and Adobe is the perfect entity to do some real good here) – but not at the expense of the runtimes. I’m also a supporter of the Edge Tools and Services – I’ve written books and authored videos on this stuff – I champion HTML5 but I recognize the limitations and struggles involved in that platform as well.

I was chatting with {REDACTED} just yesterday and while it is great that Adobe is committed to the Flash Platform for the long term – it is terrible that we’ve gone from the plans of ASNext (new runtimes and AS4) of a year ago to having the runtimes team slashed by {REDACTED}. The numbers are there in terms of both users and apps (AIR) using these technologies (I believe a blog from the runtimes team is in the works) but this does not seem to matter any longer. Voices are not being heard.

In terms of tooling, at least the Flash Professional CC team have a good grasp on how things stand and retain a solid hold on the creative potential of that tool. Authoring content and then outputting that content to SWF, AIR, SVG, HTML5, HD Video, WebGL, Dart, whatever – that is a great strategy but all of the newer targets have huge limitations when compared to authoring for the traditional runtimes. There is so much that can be accomplished using Flash Player and AIR. The numbers regarding AIR on mobile are astounding and there is real momentum there. With the current focus on tablets and other mobile devices – this is a goldmine and has the potential to enable a boon in the creative arts.

If Adobe is trying to sell CCM subscriptions and focus on creativity… the single most creative platform in the world is just sitting there – untapped. It is amazing that they do not realize the potential the platform has to enable full-throttle, open creativity across disciplines! For {REDACTED}– there is nothing like it. At the 2012 {REDACTED} we had an Adobe VP stand up in front of us all and declare that the Flash Platform was the “largest engineering effort” at Adobe. This statement among others made during that event and over the past few years now feel like a deep betrayal to the {REDACTED} community invested in these technologies.

I get the business strategy behind the Creative Cloud. I understand the momentum the web tools and services have right now. What I do not understand is how Adobe cannot see the potential of the Flash Platform in furthering their main effort – CREATIVITY. I just don’t know how to effectively communicate all of this to the decision makers at Adobe. I can talk to you all on the {REDACTED} team… I can talk to the product managers for AMS, Flash Pro, and the Runtimes… but if the decision makers don’t hear it… if they cannot understand it – out of site/out of mind – and nothing changes for the better.

Anyway – hope this finds you well… long winded as it is. Please share with whomever you think appropriate – I would be remiss in my duties as {REDACTED} to not voice these concerns.

I think this example helps illustrate the struggles that have been going on, in the background, in regard to the Flash Platform these past few years. It’s important to remember history through snapshots like this. Now that Adobe is once again on board with Animate CC, I feel that I need to just open the windows and let the breeze in… air out all these thoughts and conversations and just let them go.

What better time to clean house than at the end of such a triumphant year?

Adobe Animate CC: The Evolution of Flash Professional

Adobe Animate CCAdobe has announced the release of all new versions of the major desktop applications available through Creative Cloud. There are a couple of applications which have not had updates made available during this milestone release… primary among those is Flash Professional CC.

Flash Professional CC is now Animate CC

FLAFlash Professional has had a strong showing at Adobe MAX this year. If you were able to attend those sessions, or any of the subsequent presentations I have given around the product, you will know that it has received a lot more resources, leading to many more enhancements over the past year. Adobe cares very deeply about Flash Professional once again and wishes to restore it as the premiere animation and interaction tool – but now as a platform agnostic creativity application not restricted to any single platform. As a point of clarity – to reinforce this renewed focus – Adobe has decided to rebrand Flash Professional CC as Animate CC.

To more accurately represent its position as the premier animation tool for the web and beyond, Flash Professional will be renamed Adobe Animate CC, starting with the next release in early 2016.

In the opening chapter of my upcoming book, I spend a good deal time specifying terminology. Explaining to the reader the differences between such terms as “Flash Player” and “Flash Professional”… with the caveat that many resources they will encounter on their journey will simply refer to either (or even both) as simply “Flash”. How confusing for users just starting their journey! The “Flash Professional” designation itself was always an odd one as it emerged when Macromedia decided to offer it alongside of a “Flash Standard” edition. Generally, most people in the community of users simply ever refer to the application as “Flash” anyhow… and none of this really makes sense any longer, given the platform agnostic nature of Animate CC.

What does all this mean for Flash Player and AIR? Nothing has changed in terms of what can be accomplished with these targets in regard to previous versions of the application. In fact… all of the enhanced drawing tools and additional features that will be soon available can absolutely be used when targeting ActionScript-based .fla documents.

Animate CC will continue supporting Flash (SWF) and AIR formats as first-class citizens. In addition, it can output animations to virtually any format (including SVG), through its extensible architecture.

All platforms benefit from new tooling and enhancements present in Animate CC! The message that is most important in regard to this subject is that Flash Player and AIR remain two targets among many – just as it has been with recent versions of Flash Professional CC. The Flash Runtimes are absolutely supported within Animate CC and will continue to be supported in the same way. These runtimes are very important to a lot of people and Adobe will not abandon them. I have a few more words on the subject of Flash Player and AIR below, suffice to say that these targets exist within Animate CC and remain a first class target platform.

1441905319366On a personal note… I feel really quite validated by this change. I have been pressing the fact that Flash Professional is one of the most creative tools out there… with lengthy emails documenting this struggle over the past few years. The variety of different project types available to us as creative people through this single application is astounding. Many of us have been holding high the banners for Flash Professional even when much of Adobe has refused to even notice them laying trampled and broken in the mud. Our work around these technologies has been marginalized and diminished – yet many have not given up. There have been handfuls of supporters who have fought alongside us in this effort – some within Adobe but most on the outskirts just building cool stuff every day despite what we’ve had to deal with.

Today… things have changed. Drastically. Flash Professional, as Adobe Animate CC, is now poised to regain its proper place aside such giants as Illustrator and Photoshop as a top tier application in the Creative Cloud portfolio. Kudos to Adobe for making some really good decisions around Flash Professional – and where to invest resources for future innovation. No more messing around… let’s create some amazing experiences regardless of platform! Choice in technology is a grand thing – and POWERFUL.

Adobe re-commits to Flash Player and AIR

Flash Player and AIRThe Adobe Runtimes, Flash Player and AIR have had a rough couple of years. There has bee no other technology which has seen such an amount of literal death threats against it than Flash Player. However, both runtimes manage to survive… and even thrive across certain segments of distribution.

Casual gamers experience Flash Player every day through their interactions across the Facebook platform.Those with small children understand how important Flash Player is when completing learning exercises through a Chromebook. Those playing console games may not know it, but the menus and HUDs are often created using Flash technology. Speaking of mobile – for the past two years Adobe AIR has won awards as the best cross platform mobile application development platform!

  • Flash Player is build into every current version of Google Chrome, Microsoft Edge, and Internet Explorer.
  • Flash Player remains an integral part of the Google Chromebook experience.
  • Flash Player for other browsers is downloaded over 1.2 billion times every month from Adobe’s servers. This is in addition to what is stated above.
  • Adobe AIR has seen over 4 BILLION application installs in the past couple of years.
  • There are over 200,000 Adobe AIR applications available for both Apple iOS and Google Android.
  • A number of 3rd party projects continue to make use of ActionScript, Flash Player, or AIR: Apache Flex and FlexJS, RedTamarin, and others.
  • Even the very DNA of the web has been affected by these technologies as HTML5, JavaScript, and related technologies absorb capabilities first introduced through the runtimes. Flash is absolutely everywhere!

Adobe has announced today that they have partnered with Facebook alongside existing partners such as Microsoft and Google to assist with the Adobe Runtimes moving forward!

“While standards like HTML5 will be the web platform of the future across all devices, Flash continues to be used in key categories like web gaming and premium video, where new standards have yet to fully mature. Moving forward, Adobe is committed to working with industry partners, as we have with Microsoft and Google, to help ensure the ongoing compatibility and security of Flash content. In that spirit, today we are announcing that we are working together with Facebook to help ensure Flash gaming content on Facebook continues to run reliably and securely. As part of this cooperation, Facebook will report security information that helps Adobe improve the Flash Player.”

There is truly nothing like Flash Player and AIR.

Edge Animate and the Edge Suite

Edge AnimateWith all these good announcements also comes the bittersweet news that Adobe is no longer going to be actively developing Edge Animate (and the entire suite) and is working toward integrating the more successful concepts from these tools into the major desktop applications. Some examples of this include .oam output from Animate CC, device preview in Photoshop CC, visual breakpoints in Dreamweaver, et cetera.

I’ve been a big supporter of Edge Animate… having been an active member of the early advisory board for “Edge”, writing two books and authoring a number of courses and standalone tutorials on the product, and even teaching a university class on Edge Animate for the past four years… I’ve placed a lot of time and love into this product. Part of me is quite sad to see development come to a close.

With so many great libraries out there which can animate DOM elements, it really doesn’t require a tool to do so. Where a tool is required is for complex animations and interactions which are rendered within HTML5 Canvas. This is where Flash Professional CC (now Animate CC) has always had the upper hand.

Moving Forward

51XhAEoe3EL._SX402_BO1,204,203,200_Over the past few months, I have been working on a good number of resources in support of these changes. Having published content on Flash Professional earlier this year for BrainBuffet, Train Simple, and… I happen to know that ALL of these publishers are interested in more material focusing on Animate CC! In addition to this, I’ve written what will be the very first book on Animate CC to be published soon by Adobe Press and Peachpit. I’ve also recorded a good amount of video content in support of Animate CC and the transition to come. Please join me in enthusiastically embracing this change – advancing these technologies and tools to the forefront of the creative community!

Additional Resources (updated 12/14/2015)

I’m adding this section post-publication to include helpful links and other resources around these subjects as they come to my attention.

Official Adobe Announcements

Helpful Community Resources