Leverage Typekit Web and Desktop Fonts within Animate CC

A few weeks ago, I had an article published at the Adobe Animate CC Team Blog on using Typekit web and desktop fonts within Animate. We go into an overview of both static and dynamic text – across both HTML5 Canvas and ActionScript based targets. Check it out!

typekit_animate

Adobe Animate CC allows the use of Typekit fonts in an assortment of project types; animations, rich ads, mobile apps, web interactives, and more. Typekit is flexible, in that certain fonts are useable only on the web as live web fonts – while other fonts can be used both on the web and as installed desktop fonts.

Using Animate CC HTML5 Canvas Templates with Multiple Publish Profiles

I nearly forgot to post about this… I have an article up at the Adobe Animate CC Team Blog on using Templates and Publish Profiles to do some neat stuff.

figure11

The ability to publish to HTML5 Canvas from Animate CC (and Flash Professional before it) is nothing new… however, with the release of Animate CC we now have a number of additional options when managing how a project gets published – especially in terms of how the HTML output is constructed.

Absinthe: an Exploration of the Role of Mythology and Ritual in Market Revival

Last year, I was able to contribute to a small paper along with Lauren Labrecque and Garret Warr titled “Absinthe: an Exploration of the Role of Mythology and Ritual in Market Revival” which looks at the spirit, absinthe, from a marketing angle with a brief overview of the history, ban, and revival. In terms of the paper itself, and the presentation of the findings, they truly did most of the work! As part of our research, we conducted interviews with a number of well-known American absinthe distillers.

This is a purely academic publication and was quite interesting to assist with. Hopefully as absinthe becomes more legitimized in the public sphere, papers and accompanying research like this will become even more common!

The paper was recently published by Springer as a chapter within the larger volume “Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?” which contains the full proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference.


Absinthe: an Exploration of the Role of Mythology and Ritual in Market RevivalAbsinthe, a once wildly popular spirit, was banned at the turn of the twentieth century as a consequence of its purported hallucinogenic effects. Now after nearly a century-long prohibition, recent de-restrictions in Europe and the Americas have allowed the opalescent green drink, nicknamed “the Green Fairy,” to return to the marketplace. This research uses netnography and content analysis as tools to help understand the historic marketability and consumption of this product and to reveal current consumption behaviors.

Chapter Authors: Lauren I. Labrecque, Garret M. Warr, Joseph Labrecque
Publisher: Springer International Publishing (April, 2016)
ISBN-13: 978-3-319-26646-6
Pages: 325-328

Acquire at http://link.springer.com/chapter/10.1007%2F978-3-319-26647-3_67

Learn Adobe Animate CC for Interactive Media

My new book with Peachpit and Adobe Press, Learn Adobe Animate CC for Interactive Media, is now available from the publisher and also retailers like Amazon.com and physical bookstores. I received author copies the other day and am so pleased with how it came out. The materials and layout just scream quality!

learnadobeanimatecc

The book itself provides a solid overview on Animate CC with the focus on preparing the reader for the Adobe Certified Associate certification exam for interactive media. We cover everything across 6 main projects while using the new features of Animate CC like Vector Art Brushes, fully scaleable video output, HTML5 Canvas improvements, and more… alongside all the time tested tools and functionality that makes this program great.

learnadobeanimatecc_collage

There are a couple of things that make this book quite unique:

  • This is the first book published on Adobe Animate CC and covers many of the new features now available.
  • In addition to the book, you get access to a fully developed web experience with additional features like quizzes and such.
  • You aren’t getting just the physical book and the online experience – each project also has a video component – adding up to over 6 hours of video content as well!

You can now find the book for purchase at Adobe Press, Peachpit, Amazon.com, and other fine retailers.