Speaking at Adobe MAX 2016

Just a note that I will be speaking at Adobe MAX in San Diego this year… on Animate CC, of course!


I’m scheduled to provide a lab which goes over the basics of animation and interactivity within Adobe Animate CC – so please do let people know that introductory sessions are available for those who are coming over from Edge Animate… who have neglected Flash Professional over the past few years… or even those new to Flash/Animate! All are welcome ;)

Adobe MAX | The Creativity Conference | November 2-4, 2016 | San Diego, CA | Hear me speak at MAX. | Learn more

Leverage Typekit Web and Desktop Fonts within Animate CC

A few weeks ago, I had an article published at the Adobe Animate CC Team Blog on using Typekit web and desktop fonts within Animate. We go into an overview of both static and dynamic text – across both HTML5 Canvas and ActionScript based targets. Check it out!


Adobe Animate CC allows the use of Typekit fonts in an assortment of project types; animations, rich ads, mobile apps, web interactives, and more. Typekit is flexible, in that certain fonts are useable only on the web as live web fonts – while other fonts can be used both on the web and as installed desktop fonts.

Using Animate CC HTML5 Canvas Templates with Multiple Publish Profiles

I nearly forgot to post about this… I have an article up at the Adobe Animate CC Team Blog on using Templates and Publish Profiles to do some neat stuff.


The ability to publish to HTML5 Canvas from Animate CC (and Flash Professional before it) is nothing new… however, with the release of Animate CC we now have a number of additional options when managing how a project gets published – especially in terms of how the HTML output is constructed.

Absinthe: an Exploration of the Role of Mythology and Ritual in Market Revival

Last year, I was able to contribute to a small paper along with Lauren Labrecque and Garret Warr titled “Absinthe: an Exploration of the Role of Mythology and Ritual in Market Revival” which looks at the spirit, absinthe, from a marketing angle with a brief overview of the history, ban, and revival. In terms of the paper itself, and the presentation of the findings, they truly did most of the work! As part of our research, we conducted interviews with a number of well-known American absinthe distillers.

This is a purely academic publication and was quite interesting to assist with. Hopefully as absinthe becomes more legitimized in the public sphere, papers and accompanying research like this will become even more common!

The paper was recently published by Springer as a chapter within the larger volume “Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?” which contains the full proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference.

Absinthe: an Exploration of the Role of Mythology and Ritual in Market RevivalAbsinthe, a once wildly popular spirit, was banned at the turn of the twentieth century as a consequence of its purported hallucinogenic effects. Now after nearly a century-long prohibition, recent de-restrictions in Europe and the Americas have allowed the opalescent green drink, nicknamed “the Green Fairy,” to return to the marketplace. This research uses netnography and content analysis as tools to help understand the historic marketability and consumption of this product and to reveal current consumption behaviors.

Chapter Authors: Lauren I. Labrecque, Garret M. Warr, Joseph Labrecque
Publisher: Springer International Publishing (April, 2016)
ISBN-13: 978-3-319-26646-6
Pages: 325-328

Acquire at http://link.springer.com/chapter/10.1007%2F978-3-319-26647-3_67